The PHP Cult

In other words.. what makes people think about privacy, and how they value it. The official abstract says: “The purpose of this paper is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of information transmission. We present evidence, from a large-scale experiment evoking a realistic context, that privacy concerns are indeed sensitive to the indirect consequences of information transmission.” It’s a fascinating read for all who want to understand what customers value among their personal information. From my understanding so far, it’s data use that affects people, not data collection. Full Report Here.